TAG Heuer (English pronunciation: /ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) is a Swiss luxury watchmaker known for its sports watches and chronographs. It is a division of luxury goods company LVMH Moët Hennessy • Louis Vuitton. The company motto is "Swiss Avant-Garde Since 1860". In addition to watches, TAG Heuer produces glasses and cell phones.
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